KUALA LUMPUR, 8 March 2024 – Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, on 5th March 2024, unveiled its #ShopeeRaiLokal Raya Stail Kita fashion show on Shopee Live, to inspire Malaysians nationwide to dress well and buy local. Themed ‘Tarakucha Retro’, Shopee collaborated with long-term sellers, celebrities, and influencers to style Malaysians for three 2024 trends this Raya: kek lapis, burnt orange, and nostalgia with a twist.

“This fashion show is a love letter to the golden days of P. Ramlee and Saloma,” said Shopee Head of Marketing, Kenneth Soh. “By design, fashion and beauty on Shopee are deliberately wholesome and inclusive for all Malaysians who need to balik kampung, pay respects to their elders, and attend Raya celebrations all over the country with dignity. With Raya Stail Kita, Malaysians can now dress with style and support their local sellers.”

A departure from run-of-the-mill fashion shows, Shopee’s runway slowed down the models’ catwalks to teach audiences nationwide how different garments could be styled from a variety of brands for each look to coordinate with their whole families.

 

Models headlined by body positivity model Hikma Al Hassan  showcased the first look - the Kek Lapis trend

Model Sharwita mixed and matched top and skirt from the Set Sweatshirt Skirt of different colours from Panda Eyes for the Kek Lapis Trend Look

Model Safwan wearing Baju Melayu Matte Satin and Sampin Songket from Indah Persona for the Kek Lapis Trend Look

Model Natalie wearing Dress Thalia from Adnaa for the Kek Lapis Trend Look. Styled with sampin as corset belt

Model Hikma wearing Dress Luna Maxi Valeria from Bayu Somerset for the Kek Lapis Trend Look

Model Chloe wearing Baju Kurung Pahang Kesuma from Inhanna for the Kek Lapis Trend Look

Model Carmen wearing Baju Kurung Lace Giovanni  from Zoe Arissa for the Kek Lapis Trend Look

Model Alyssa wearing Beryna Brocade Kurung  from Liyana Collection for the Kek Lapis Trend Look

#ShopeeRaiLokal Raya Stail Kita models showcased the second look - Burnt Orange trend

Model Alyssia wearing Set Kurung Kaftan Anasia from Hernes for the Burnt Orange Look Trend

Model Carmen wearing Baju Kurung Labuh Basic Orked from Inhanna for the Burnt Orange Trend Look

Model Chloe wearing Baju Kurung Lace Soraya from Asikin Ahmad for the Burnt Orange Trend Look

Model Hikma wearing Baju Kurung Quinn from Bayu Somerset for the Burnt Orange Trend Look

Model Natalie wearing Baju Kurung Caleona from Zoe Arissa  for the Burnt Orange Trend Look

Model Safwan wearing Baju Melayu Indra Exclusive andSampin Indra from Mikawear, by Zoey Rahman for the Burnt Orange Look Trend

Model Shawn Baju Melayu Slimfit  from Adnaa  for the Burnt Orange Trend Look

Model Syierra wearing Baju Kurung Moden Khalieda from  Liyana Collection for the Burnt Orange Trend Look

Model Zach wearing Kurta Dewasa from Indah Pesona for the Burnt Orange Trend Look

#ShopeeRaiLokal Raya Stail Kita models showcased the final look Nostalgia Balik Kampung

#ShopeeRaiLokal Raya Stail Kita models posing with their final look,  the Nostalgia Balik Kampung trend

Ten Shopee muslim fashion sellers, namely Asikin Ahmad, Liyana Collection, Adnaa, Indah Pesona, Hernes, Inhanna, Zoe Arissa, Panda Eyes, Bayu Somerset, and Mikaseries by Zoey Rahman. Habib Jewels joined forces in the spirit of gotong-royong to sponsor outfits and accessories to complete the looks.

Sponsoring brands lending their generosity to the event included beauty and skincare names such as Y.O.U, SimplySiti, Silkygirl, Wardah, Papa Feel, Mikaseries, lemooc, Emina, Dazzle Me, barenbliss, Alha Alfa, and AISASEA.

Body positive model Hikma Al Hassan headlined Shopee’s inclusive and affordable looks that were curated based on how Malaysians are shopping for their Baju Raya online. With its first look, Kek Lapis, Shopee called for Malaysians to experiment with unconventional layering of colors, prints, and textures. As popularized by Intan Najuwa at her wedding recently, Shopee then presented various ways to dress Burnt Orange this season for both men and women of various skin tones. The final look, Nostalgia Balik Kampung, encapsulated a rich tapestry of traditional and retro styles familiar to every Malaysian.

 

The first-ever #ShopeeRaiLokal Raya Stail Kita was livestreamed  on Shopee Live for all Malaysians on 5 March 2024

Kiffy Razak, Managing Editor of NONA, Hijabista, and Mingguan Wanita,  gave her styling advice on how Malaysians could tap into popular trends and dress up these looks: “Incorporating a dash of kek lapis color blocking, lively yet chic orange or nostalgia in one’s ensemble while integrating a bit of glam and a classic touch to perfect the look will provide an excellent nod to Raya trends this year. More importantly, it’s about interpreting and styling it in a way that reflects your best and true self as well as respecting values and cherished traditions you hold dear in celebration of Eid.”

 

Kiffy Razak, Managing Editor of NONA, Hijabista, and Mingguan Wanita,  gave styling advice during the #ShopeeRaiLokal Raya Stail Kita fashion show

Shopee is dedicated to offering a diverse and wholesome range of fashion choices for the whole family. Dato’ Jovian Mandagie, a Fashion Designer who also has Shopee Celebrity Squad store on Shopee, echoes this sentiment with his expert take: “Aidilfitri is a celebration of love and victory over Ramadan, whether you're at a kampung house or a city ballroom. Dress comfortably with modesty in mind. Avoid overdressing that will lead you looking like a Christmas Tree. When choosing baju Raya, prioritize comfort, and only follow trends if they suit your personality.”

 

Shopee's Brand Ambassador, Iman Troye entertained the crowd with  her singing performances during the #ShopeeRaiLokal Raya Stail Kita fashion show

Fellow Shopee Celebrity Squad, Zoey Rahman, Malaysian Actor and Founder of Mikaseries, gave his take on how to do Raya 2024: “I prefer classic Baju Melayu featuring a cekak musang collar and concealed buttons. I will style with instant sampin that can be ready within 2 minutes to complete the look. I like this outfit idea because it is classic suitable for Raya morning.”

 

(from left) Zoey Rahman, founder of Mikaseries and Mikawear; Shopee's Ambassador Iman Troye; Head of Marketing at Shopee Malaysia, Kenneth Soh; Dato' Jovian Mandagie, Founder and Fashion Designer of Jovian

Raya Stail Kita study* covering Malaysian shoppers on the platform revealed that over 9 in 10 surveyed are driven to shop by coordinating looks with their whole family this Raya. Five in ten embrace the layer cake Raya trend, four in ten buy retro outfits and the remainder search burnt orange. This fashion show is the third chapter in #ShopeeRaiLokal, an episodic content platform to feature local sellers who build communities**.

This Raya season, shop worry-free with Shopee as our new Change of Mind 15-Days Free Returns feature will make your shopping experience a pleasant and peaceful one. From 19 March 2024 onwards, you can return a product for a full refund, within 15-Day Shopee Guarantee period.

Visit Raya Stail Kita microsite at https://shopee.com.my/m/raya-stail-kita and the Ramadan Bersama Shopee campaign microsite at https://shopee.com.my/m/ramadan-sale#SLM1