Malaysian sellers participating in Shopee’s 9.9 Super Shopping Day for the first time achieve over 5 times uplift in sales

Health & Beauty and Home & Living categories proved popular, with most buyers coming from areas including Johor Bahru, Kuching and Kota Bharu

KUALA LUMPUR, 19 September 2022 - Shopee continues to offer more value and fun for shoppers and sellers during its 9.9 Super Shopping Day. The start of the End of Year Sale season concluded on a high, with local sellers in Malaysia who were participating in Shopee’s 9.9 Super Shopping Day for the first time achieving an average sales uplift of more than 5 times on 9 September, compared to a usual day. 

Health & Beauty, Home & Living and Mobile & Accessories emerged as the top categories sold during the shopping festival’s peak day. 

Interestingly, despite the recent announcement that face masks are no longer mandatory indoors except in certain situations, masks were still one of the most sought-after products on 9 September. Treats and snacks for cats and storage products such as folding boxes, cake boxes and paper bags also proved to be a hit among consumers. The latter may be a sign that local sellers are preparing for anticipated orders in the coming months. 

Those living in Johor Bahru, Kinta, Seremban, Melaka Tengah, Kuching and Kota Bharu were busy checking out their shopping carts during 9 September. These locations registered the highest number of orders in the country, outside of Klang Valley. 

Meanwhile, live streaming continued to provide enjoyable and interactive shopping experiences to users. Within the campaign period from 26 August till 9 September, Malaysian shoppers spent over 2 million hours watching streams on Shopee Live. Buyers also had fun while shopping, with a total of over 24 million game plays on Shopee Prizes during the same period. 

ShopeePay was also a preferred payment method for checking out by users when purchasing items on Shopee during the 9.9 Super Shopping Day. Within the first two hours of 9 September, there was a 9-times uplift for orders paid using ShopeePay, compared to an average day in the previous year. In the last two years since the pandemic, users are likely more accustomed to paying using cashless payments methods like ShopeePay for ease of use as well as value in terms of rewards.

ShopeeFood since starting in November 2021 has helped many users to connect with merchants that are both big and small through the integrated platform offered by Shopee. Micro merchants especially benefit greatly from the ecosystem as the platform helps merchants to expand their businesses in the post-pandemic period by connecting them to a large base of online users available on the Shopee mobile app.

This is evident based on the Top Dishes ordered by users during the 9.9 Super Shopping Day. Across all the five locations (Kuala Lumpur/Putrajaya, Johor, Penang, Sabah and Ipoh), most users took advantage of the great discounts and promotions to order their favourite local staples like Roti Canai, Satay and Nasi Ayam Penyet. Besides supporting local F&B merchants, users also ordered a high number of food items like Strawberry Chocolate Chip Almond Milk Frappe, Sushi, Matcha Boba Tea and Pasta based food items.

Kenneth Soh, Head of Marketing Campaigns at Shopee Malaysia

Shopee shared initiatives and resources to support local businesses at Seller Summit 2022

KUALA LUMPUR, 24 June 2022 - Shopee seeks to help local sellers attract more new and returning customers on the platform with new and more collaborative seller marketing tools.

According to Kavan Sito, Director of Shopee Malaysia, starting Q3 this year, all sellers can expect to expand their reach through over 13,000 Shopee affiliate partners to gain a wider audience and boost sales via Shopee Affiliate Marketing Solution (AMS).

The affiliate partners include social media influencers, coupon and cashback platforms, price comparison platforms and content publishers.

Selected sellers who participated in AMS between October and December last year achieved up to 16 times return on their advertisement investment.

Speaking at the Shopee Seller Summit on 16 June, Sito said that reviews are essential to help create trust and appeal for a product online. As such, Shopee will also be enabling sellers to reward users for leaving useful product reviews.

Apart from that, the platform will also be enhancing its voucher features that will enable sellers to incentivise new buyers as well as reward repeat buyers for their loyalty.

“These are among many innovative seller marketing features that Shopee will be launching in the coming months to help sellers drive long-term business growth,” Sito said.

The Shopee Seller Summit-themed “Level Up: Driving Growth Together” was held at Sunway Resort, Petaling Jaya, attracting 500 physical and close to 2000 virtual participants.

Sito said, “Shopee remains committed to upskilling and empowering local businesses. Apart from free training modules provided through Shopee University, Shopee is glad to be the trusted partner of government agencies to support local communities and drive training initiatives that help to upskill local businesses. This includes supporting sellers of all types, even some 5,000 university student entrepreneurs kickstarted their online selling journey through the Siswa Mall initiatives in collaboration with the Ministry of Higher Education.”

Shopee Seller Summit is also part of the #ShopeeSapotLokal initiative that aims to drive inclusiveness and create more opportunities for local communities.

An avid user of Shopee's programmes such as Facebook Collaborative Ads (CPAS) and Seller Affiliate Programme, 46 years old Kelvin Yam, who runs a stationery store - CX Trading on the platform said that the programmes had not only incentivised him to market his Shopee products on Facebook but also helped increased his average monthly sales by more than double.

“These programmes were very helpful for me to scale my Shopee business as I saw an almost 5X increase in sales. I am now generating an average monthly sales of about RM50,000,” Yam said.

Another seller, Ammar Izzuddin, 33 believes that beyond learning, one also needs to network and learn from other sellers to gain further experience in selling.

Ammar who sells baby products on Shopee said, “Through the networking opportunities at the Shopee Seller Summit, I gained insights on how other sellers strategise and forecast business opportunities, as well as manage their resources. These are all very insightful to help us understand how we can do better and scale in the long run.”

Ammar has been a loyal participant of Shopee Seller Summit for four consecutive years.

Sellers looking to impart their skills and knowledge can look forward to the ShopeeXperts programme applications in early August this year. Through this programme, selected top-performing sellers will be given an insightful 1-month training in marketing, operations, sales and presentation skills. This is a chance to establish credibility as qualified trainers and be able to help other sellers to drive growth for their businesses.

KUALA LUMPUR, 10 JUNE 2022 - ShopeeFood invites everyone to join the Order & Win Contest and stand a chance to win prizes worth up to RM10,000. With an array of exciting prizes ranging from MMX Cordless Vacuum Cleaner, MMX Rotisserie Oven, MMX Hand Blender & Food Processor, and ShopeeFood vouchers to be won, you can also double your chances of winning by ordering from any Super Deals restaurants.

To participate, simply follow the official ShopeeFood Instagram account (shopeefood_my), order RM25 and above from ShopeeFood between now till 14 June and like/comment your order ID on this link to enter. Lucky winners will be announced on 30 June 2022.

Here are 3 WAYS to maximize savings on ShopeeFood Day:

1. Make the best of limited-time vouchers

Get your favorite snacks from popular joints like Bean Jr, Dao Desserts, or Lol Soon Kee Desserts that will surely tickle your taste buds, and redeem limited-time vouchers up to 65% daily between 3PM to 5PM.

2. Enjoy FREE delivery to the fullest

Surprise your best pals with something refreshing like LiHo Tea, Chatto Tea & Coffee, or JuiceLab to re-energize them after a long day. Let it be known that all-day-long free delivery vouchers are up for grabs!

3. Get more discounts with the 1 SEN ShopeeFood Saving Pass

Satisfy your cravings from local and international restaurants like Little KL Food Hall, Salad Atelier, or Mad Mex Fresh Mexican Grill at only 1 SEN with ShopeeFood’s Saving Pass that allows you to get vouchers up to RM232.99.  

Experience ShopeeFood DAY this 12-14 JUNE to get Super Deals up to 50% OFF , Win prizes up to RM10,000 and on 3-5PM get a 65% OFF vouchers !

Be sure to check out ShopeeFood daily vouchers and checkout using ShopeePay for a seamless and convenient payment process.

ShopeeFood is currently available for delivery in Klang Valley, Johor Bahru, and Penang. For more information on ShopeeFood Day, visit https://shopee.com.my/m/shopeefoodday or follow @shopeefood_my on Instagram.

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